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Nintendo Wii Sports - To Bundle or Unbundle?

Thursday, June 19th, 2008 Subscribe To Our Feed

The Nintendo Wii has gained notoriety since its launching in the four key markets in December of 2006. The concept of the Wii was first spoken of during the E3 press conference in 2004. Later, it was unveiled at the 2005 E3 when Satoru Iwata showed a prototype of the controller at the Tokyo Game Show in 2005.

Since it was first made available in the states in November of 2006 the Nintendo Wii sports bundle is selling like pancakes. Kids and adults alike are raving about how cool the Nintendo Wii Sports Bundle is. During its debut in the 2006 E3, Nintendo Wii won the Best Hardware and Best of Show Awards from the Game Critics Awards. Every reputable gaming magazine is also hailing the Wii as the game console breakthrough. The Wii even got an Emmy from The National Academy of Television Arts and Sciences for Game Controller Innovation.

What is driving the popularity of Wii? Everyone is curious as to what is making this game so popular? Why is Wii outselling PS3 and XBOX360 and why can’t they keep up and surpass Wii’s fan base?

The media has been whining about how our kids are getting unhealthier by the day, due to technology (i.e. video games) so Nintendo came up with the revolutionary gaming console that is Nintendo Wii. Inadvertently it seems that aside from addressing the dilemma of our kids becoming couch potatoes Nintendo Wii has provided interactive gaming that makes the player feel like he or she is really in the game.

The Nintendo Wii Sports Bundle is the main motivating factor for the rise of this phenomenon. When you purchase the Wii console it comes with 5 cool sports games. The neat thing is that you can really express yourself when you play with the Wii console.

Should Nintendo unbundle Wii Sports? Marketing analysts think it would be best for sales. Why you may ask? It is reasonable to assume that if you break the Nintendo Wii sports bundle up than the price of the console can be lowered to make it “more affordable”. Marketing predictions indicate that the Nintendo Wii Sports bundle sales are heading for a decline but if it is unbundled then it would grow strong again by 2009.

Wii’s popularity is due to the fact that it is sold as a bundle. One has to ask aloud Second, how is it possible that the Nintendo Sports Bundle is some how in decline when Nintendo is still trying fill in all the back orders? Currently demand is exceeding the supply even with production of 1.8 million consoles Nintendo is putting out each month.

In conclusion we have found that Nintendo Wii Sports bundle is raved about not just amongst the younger demographics but also the senior crowd. After purchase of their Nintendo Wii sports bundle fans are saying that they don’t need to buy any other games. So why mess with success? If people are perfectly happy with the Nintendo Wii sports Bundle just as it is than leave it alone.

About the Author: Starting to play Wii? Love Wii? Can’t get enough of Wii? Check out Wii Play Together to learn more about the Nintendo Wii Sports Bundle and other Wii Game Reviews. You are welcome to reprint this article, however, you can get your own unique content version here.

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